About the Festival

Nowruz Festival was founded in 2012 by Shohreh Assemi at Reston Town Center. Since then, it has grown into a beloved annual event that celebrates Persian New Year (Nowruz) with vibrant performances, music, and cultural traditions.
This year, on Sunday March 15, 2026, join us at the Hilton Washington Dulles in Herndon, VA, for a memorable celebration.

The festival will feature over 60 vendors offering a variety of Haft-Sin items, sweets, jewelry, crafts, greeting cards, books, and services. Whether you're shopping, tasting delicious foods, or learning about Persian culture, there’s something for everyone.

The event will take place both inside and outside the hotel, with retail and food vendors set up in designated areas. Bring your family and friends to experience the lively entertainment and vibrant celebration of Nowruz!

We extend our heartfelt thanks to the organizations below for their generous sponsorship.

What to Know About Nowruz, a 3,000-Year-Old Festival Celebrated by Millions Worldwide

Nowruz (also known as Norooz or Nawruz) is the Persian New Year, celebrated for over 3,000 years and marking the arrival of spring at the vernal equinox, usually around March 20–21. The word “Nowruz” means “new day,” and the celebration is rooted in ancient Persian and Zoroastrian traditions that emphasize renewal, rebirth, and harmony with nature. Today, Nowruz is celebrated across Iran, Afghanistan, Central Asia and other countries around the world, and it is recognized by UNESCO as an Intangible Cultural Heritage of Humanity.

Preparations for Nowruz begin weeks in advance and include Khaneh Tekani, or spring cleaning, which symbolizes clearing away the old to make space for the new year. Families set up a Haft-Seen table with seven symbolic items beginning with the Persian letter “S,” representing values such as health, prosperity, love, and patience. People often wear new clothes, exchange gifts, and visit family members—especially elders—to strengthen social bonds.

The celebrations last for thirteen days and include several meaningful rituals, such as Chaharshanbe Suri, when people jump over small fires to cast away illness and misfortune. Nowruz ends with Sizdah Bedar, a day spent outdoors enjoying nature, which reflects the deep connection between the holiday and the natural world. Together, these traditions make Nowruz a joyful celebration of hope, renewal, and new beginnings.

Let’s celebrate Nowruz together!

This year, Nowruz Festival will be held at Hilton Washington Dulles Airport

📍 13869 Park Center Rd, Herndon, VA 20171